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unadulterated contains our unvarnished views on sustainability. Use these insights and musings to inspire and accelerate your journey.

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Net Positive: The Future of Sustainable Business

Stanford Social Innovation Review

I highly recommend this insightful article by Jeffrey Hollender, Former CEO and Co-Founder of Seventh Generation and Founder and CEO of Sustain. He challenges businesses to chart a path that is net positive, restorative and regenerative. Sharing his experiences as CEO of a sustainable condom company, he highlights the work he and I did together to develop a "roadmap to becoming net positive" by developing a framework for tracking both positive and negative impacts in four areas important to Sustain's mission. It's a work in progress, but one that other companies can learn from and be inspired by. 

Pure Strategies Announces Food Sustainability Webinar, Book

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Perhaps no subject is more critical than determining how to sustainably feed the world’s growing population in the 21st century. Pure Strategies’ VP of Consulting, Cheryl Baldwin, lays out the 10 vital approaches to accomplishing this in her new book, The 10 Principles of Food Industry Sustainability (Wiley-Blackwell, 2015). The book addresses the complex food system by discussing critical sustainability principles and sharing the latest data, best practices and tools, and real-world case examples from dozens of companies.

Key Steps for Successfully Engaging Consumers to Eat Sustainably

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Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government linking dietary choices to environmental impact and is bolstered by consumers’ awareness that their choices affect both their health and the environment. Consumers have long been seeking healthy food options and now the majority of consumers state that they intend to make changes in their diet for environmental reasons.

Hitting the Bull’s-Eye With Your Product Sustainability Program

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It can be daunting to ramp up a sustainability program. This is especially the case when moving from an operations focus, where most programs start, to successfully leveraging the many opportunities associated with product materials and sourcing, design, and production. Yet companies that take aim at their products and measure, improve, and communicate the environmental and social attributes across the life cycle are able to achieve significant improvements that dwarf those they could realize otherwise.

It takes more than numbers to set smart climate goals

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With many companies in the goal-planning stage as they retire 2015 targets and set new ones, it is an appropriate time to evaluate our troubled relationship with carbon goals. Despite strong agreement within the scientific community that we need to keep global temperatures from rising more than 2 degrees Celsius, or 3.6 degrees Fahrenheit (PDF), I’m not seeing goals that are bold enough to get us where we need to go.

Chemical Footprint Project: The next step in reporting


This article was co-authored with Mark Rossi and Sally Edwards

The 2014 Corporate Sustainability Awards: 5 Companies That Bravely and Brilliantly Led the Pack

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2014 was a year of stunning statistics and some moments of brilliance from a few brands. Unfortunately, most of the numbers were of the gloom and doom variety: warmest year, worst drought, worsening economic inequality — not to mention Ebola, war, and a looming sixth Great Extinction. Was the business community’s response proportionate to the scale of the problems that were revealed? What actions stand out? I have five, admittedly subjective, awards to give out.

Sustainable Supply Chains: Can Retailers Be the Rising Tide That Lifts All Boats?

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A whopping 97 percent of environmental impacts in the retail sector come from the product itself — from raw materials, transportation and product manufacturing. With impacts so heavily weighted in the supply chain, retailers are increasingly and creatively wading upstream to partner with their suppliers on their greatest impacts. The key to success lies in selecting the appropriate supplier engagement method and then using that approach as a vehicle to deeper collaboration. But can successful retailer approaches truly motivate meaningful supply chain improvements?

How Starbucks and Green Mountain serve up shared value

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A shocking dichotomy exists in our food system. The more than 70 percent of the global population that is food insecure are the very people we rely on to produce about 70 percent (PDF) of the world's food supply. They are typically small farmers living in rural areas across the globe.

Letting Your Mission Drive Success: Lessons from Ben & Jerry's and Seventh Generation

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All businesses value consumer and employee loyalty and the opportunity to shape the playing field in which they operate. Mission-driven businesses such as B Corps Seventh Generation and Ben & Jerry’s are finding that having an authentic purpose that resonates with their customers opens the door to exciting approaches to activism that engage their base in powerful ways. The union of company and employee passions not only boosts loyalty but also can lead to successful advocacy for shared causes. Conventional companies seeking to emulate their successes should follow three key steps: (Read More Here)                       

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